But while COD Mobile has seen early success and a massive amount of people downloading it, the hard part is still to come.
According to a new report, Call of Duty Mobile had the biggest launch of any mobile game on Android and iOS, ever.
It’s now estimated that COD Mobile has been downloaded over 100 million times from App Stores in its first week, dwarfing many other game launches.
In comparison, Mario Kart Tour reached 90 million downloads in its first week, making it a close rival.
But other games, such as Fortnite Mobile and PUBG Mobile, got nowhere near the same download numbers in their first weeks.
Sensor Tower reports that neither Fortnite or PUBG Mobile went past 30 Million downloads over the same period.
And that will make great reading for Activision as they work out just how popular Call of Duty Mobile could be.
On the money side of things, COD Mobile is crushing its genre rivals when it comes to first-week player-spending.
“During its first week, Call of Duty Mobile brought in $17.7 million in player spending, putting its average gross revenue per download at around $0.17,” Sensor Tower confirms.
“The Apple App Store accounted for $9.1 million in revenue, or 53 percent, while Android users spent $8.3 million, or 47 percent.
“The U.S. was by far the title’s biggest revenue generator, with players in the country spending $7.6 million, or 43.1 percent of its overall gross.
“Japan was the second highest-grossing country with $2.4 million, or 13.7 percent, while Brazil came in third with $848,000, or 4.8 percent.
“Call of Duty Mobile also outshone rivals Fortnite and PUBG Mobile for first-week gross revenue. During its first seven days in beta, Epic Games’ battle royale hit generated around $2.3 million from the App Store.
“PUBG Mobile did not start monetizing until two months after launch, at which point it generated just under $600,000 in the first week of adding spending options.”
But while Call of Duty Mobile’s early success is notable, it might not be that surprising to industry analysts.
Call of Duty is a massive worldwide brand, while PUBG and Fortnite became very popular in a short space of time.
COD Mobile also offers a range of content that fits in with the normal console brand, drawing from a long history of classic maps and modes.
So there’s a good chance that a lot of COD fans have downloaded the game to check out just how good it is. But that might not be the crowd Activision will need to make Call of Duty Mobile a longterm success.
While COD Mobile is smashing its rivals, this could all change in the coming months. Modern Warfare will be launching soon on PS4, Xbox One and PC, pulling away those initial players.
And while traditional gamers do play games on mobile devices, it will be the regular players Call of Duty M will need to impress.
There are areas of the world who know of the COD franchise and are getting their first real taste of it. Console sales might not be strong in regions like India but there are plenty of avid mobile gamers.
PUBG Mobile has done a great job of capturing this audience and continues to do so. And COD Mobile will need to do the same if it wants to remain top of the pile.
This will mean bringing back Controller support and making sure that gameplay remains the focus.
For now, things are good for COD Mobile but it will need to put in the work to replace something like PUBG Mobile in the markets that matter.
Published at Wed, 09 Oct 2019 18:15:00 +0000