Facebook has experienced a torrid time in the last 12 months. Last year’s Cambridge Analytica scandal witnessed the data breach of 87 million users. And in a move interpreted as reasserting his control over Facebook’s sprawling divisions, Facebook founder Mark Zuckerberg will amalgamate the messaging services on Instagram, WhatsApp and Facebook Messenger.
Although the trio of messaging services will continue as stand-alone applications, they will soon be linked at a much deeper level.
This will theoretically enable messages to travel across the different messaging platforms.
One industry insider believes this is the start of a “long process”.
However conflicting reports suggest Facebook software teams have been ordered to complete the project within a year.
READ MORE: How to send HANDS-FREE WhatsApp messages
The plan is purported to be a personal project of the Facebook founder.
The merger will mean a Facebook user will be able to communicate directly with someone who only has a Facebook-owned WhatsApp account.
This is currently not possible as the three applications have no common element.
The work to merge the three elements has already begun and the messaging platform amalgamation is expected to be finished by the end of the year.
Until now, Instagram, WhatsApp and FacebookMessenger have been run as competing products.
Integrating the messaging parts could have the benefit of streamlining the Facebook’s business.
For example, Facebook would no longer be required to develop competing versions of new features, such as Stories, which all three apps have added with inconsistent results.
And the integration has other attractions too as it will allow Facebook to share data across the three messaging services, helping consolidate advertising efforts.
READ MORE: How to turn on dark mode in WhatsApp chat
But potentially the most significant update of all, it will create a interwoven collection of services.
And his will make Facebook more difficult to break up and spin off, as has been proposed by governments and regulators.
“We want to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private,” Facebook said in a statement.
“We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” Facebook added.
The statement said there was a lot of “discussion and debate” about how the system would eventually work.
READ MORE: How do I know if I’m blocked on WhatsApp?
Published at Sat, 26 Jan 2019 14:41:00 +0000