Good Morning Britain viewers tuned in on Friday to hear Ben Shephard, 45, and Kate Garraway, 53, discuss the day’s latest headlines. However, they were surprised to watch the John Lewis Christmas Advert, which had been released to the world just moments before the ITV show played the two-minute clip. Taking to Twitter, fans expressed their views on the heartwarming tale of people sharing love over the festive period.
Once again, the retail giant has collaborated with Waitrose and its other partners and this year, the main message to come from the advert is to celebrate small acts of kindness.
Referring to the acts of generosity emerging as a result of the coronavirus pandemic, the Christmas promotional campaign focusses around nine different stories.
Although the global health crisis isn’t mentioned directly, there are indications of social distancing as two neighbours are seen pulling an extra long cracker together.
A World War Two spitfire is also seen writing the message ‘give a little love’ in the sky, paying tribute to the fundraising efforts of Sir Captain Tom Moore, 100.
This year, John Lewis is hoping its Christmas ad will help raise money for charities such as Home-Start and Fare Share.
BRIT Award winner Celeste, 26, has become the first artist to ever write and perform their own song for the Christmas campaign.
Paired with the acts of kindness, viewers were left in tears and after the two-minute clip was played on Good Morning Britain, they took to Twitter to comment.
One wrote on the social media platform: “I just cried seeing The John Lewis Advert…I have to say I love The Aldi advert of Kevin the carrot. I absolutely adore Christmas.”
Another viewer posted: “@GMB well I’m off to redo my make up before work, you have ruined me this morning.”
A sixth commented: “Ok but the #johnlewischristmasadvert is so cute and sweet and just what we need in 2020 #GiveALittleLove.”
Not everyone was so appeased by the festive-themed advert as a seventh opined: “That’s it, Christmas is ruined. I don’t like the #JohnLewis Christmas advert this year. #johnlewischristmasadvert.”
“Does anyone else think the #johnlewischristmasadvert feels like they couldn’t really decide what to do so just chucked everything in?” an eight asked.
Whilst a ninth added: “As if 2020 wasn’t s*** enough, I didn’t shed a single tear at the John Lewis advert. Fuming. #johnlewischristmasadvert.”
Speaking of supplying her vocals and songwriting skills to the track, Celeste said: “I felt really honoured to be asked to take part.
“The message that everyone really wanted to get across was the idea if you’re kind and giving, then these little acts hopefully can ricochet and make the world a better place.”
The song entitled A Little Love will be available to download and stream on all major online retail and streaming platforms.
A total of 10p from each sale will go towards one of the charities John Lewis and partners are supporting this year.
Published at Fri, 13 Nov 2020 07:22:00 +0000