Meghan Markle and Prince Harry launch new brand with Archewell website and mailing list

Meghan Markle and Prince Harry launch new brand with Archewell website and mailing list

Meghan Markle and Prince Harry unveiled the name of their new charitable organisation earlier this year, but the official launch of Archewell had been put on hold in response to the coronavirus pandemic. But now it appears the couple have decided to secretly kick-start the organisation, with the landing page of the website going live yesterday.

The homepage has the the title “Archewell” in large letters, followed by the dictionary definition of the words that make the brand, “Arche” and “Well”. 

It states: “Arche… Greek word meaning ‘source of action’.

“Well… a plentiful source or supply; a place we go to dig deep.”

The fresh website offers fans the option to join a mailing list and receive emails about Archewell’s activities and initiatives.

It also provides a Beverly Hills in California postal address as well as an email address to contact.

Meghan and Harry moved to California earlier this year, following their official split from the Royal Family. 

The couple are currently living in a £11million mansion in Santa Barbara. 

In March the Duke and Duchess filed paperwork to register Archewell as an organisation.

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At the time, they said in a statement: 

They said in a statement at the time: “Before SussexRoyal, came the idea of ‘Arche’ – the Greek word meaning ‘source of action’.

“We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name.

“To do something of meaning, to do something that matters.

“Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon.

“We look forward to launching Archewell when the time is right.”

The Archewell website went live yesterday and coincided with the couple’s appearance on a video chat with Time magazine.

Meghan and Harry hosted an episode of TIME100 talks, which focused on the state of our digital experience, with the pair highlighting the impact of social media and misinformation.

The episode, themed around the topic of “Engineering a Better World”, coincided with the Sussexes desire to create a safer, more compassionate and trustworthy space online.

The Sussexes hosted a number of guests and discussed how the internet affects critical issues such as racial justice, gender equity, climate change and mental health.

Published at Wed, 21 Oct 2020 14:46:00 +0000