And now Netflix has doubled down on their mobile-only offerings by launching another new low cost plan in India.
The Mobile+ plan, which is priced at just 349 Indian rupees (£3.68), offers HD streaming and supports viewing across mobile, tablet, and computer screens.
This new plan is cheaper than the standard package which costs 499 Indian rupees (£5.27) and considerably cheaper than the top tier plan priced at 799 rupees (£8.43).
It remains to be seen whether this mobile-only plan will be just for users in India, or whether it could be rolled out to other areas around the world.
And it seems that the main factor in just how widespread the rollout will be is demand.
Speaking to Techcrunch, a Netflix spokesperson said: “We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix.
“We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do”.
Published at Wed, 22 Jul 2020 04:01:00 +0000