Netflix is taking the proactive step of cancelling subscriptions when it’s pretty sure the account holder has forgotten they’re paying for the video on-demand service. We’ve all signed-up to a trial to test out a new service …and then promptly forgotten about it until it crops up on the credit card statement a few months later.
Of course, this isn’t the fault of the company billing your account each month. It’s your forgetfulness. However, Netflix is here to help.
The Californian streaming giant will now stop billing credit cards associated with accounts which haven’t been used for a long time. Netflix is now sending out emails to anyone who has not tuned-in to watch anything on the streaming service for a year since joining – or who stopped watching more than two years ago and is still paying a monthly subscription.
In the email, it states: “So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years.”
If those who receive the email do not respond – Netflix will cancel the account outright. Data on users’ streaming habits, multiple profiles, the shows they’d earmarked to watch next, settings and more will be kept for the next 10 months. This will enable those with canceled accounts to login and restart exactly where they left off.
According to Netflix, these inactive accounts total around half of one percent of its total userbase. That might not seen like a lot, but given the sheer scale of Netflix’s worldwide business – now some 82 million subscribers – this still equates to a few hundred thousand accounts.
If you’re not watching a whole lot of Netflix at the moment, you will need to cancel your account as the streaming service doesn’t offer a way to pause an account.
Instead, like the above, Netflix will keep your data safely stored away for 10 months.
So, if you login and add new payment details to start your subscription again – everything will be as you left it. To do that, head to My Account and click the Cancel Membership option found underneath the Membership & Billing tab.
Published at Wed, 27 May 2020 10:21:00 +0000