The WHO and major names in the gaming industry have come together to work on the #PlayApartTogether initiative amid the coronavirus pandemic fight. The campaign aims to spread the importance of WHO guidelines, that will slow the spread of COVID-19, to the global audience of the gaming industry. Major names such as Activision Blizzard, Twitch and Riot Games are encouraging gamers to follow WHO health guidance via the Twitter hashtag.
WHO guidance includes hand hygiene, respiratory etiquette and physical distancing.
And with the latter gaming is a great way to keep people entertained – and still socially connected – while not physically being with others.
Which is ideal during our continued home-based existence caused by the coronavirus.
Besides spreading messages on Twitter, some of the most popular games in the world will offer special events and rewards as part of the campaign.
On Twitter Ray Chambers, the WHO’s Ambassador for Global Strategy, tweeted: “We’re at a crucial moment in defining outcomes of this pandemic.
“Games industry companies have a global audience – we encourage all to #PlayApartTogether.
“More physical distancing + other measures will help to flatten the curve + save lives.”
While in a statement Chambers elaborated further: “The World Health Organization will enlist the global gaming industry to reach millions with important messages to help prevent the spread of COVID-19.
“The games sector will launch #PlayApartTogether, an initiative to inform and encourage their vast network of users to follow the WHO’s important health guidelines – including physical distancing, hand hygiene and other powerful preventive actions to slow the spread of COVID-19.
“Through this unifying hashtag, companies will encourage conversation within their games and on social media.
“I thank the games industry for stepping up to help bring an end to the COVID-19 pandemic.
“We hope this campaign to #PlayApartTogether encourages even more people to stay safe and healthy while they help flatten the curve and save lives.”
Speaking about #PlayApartTogether, Activision Blizzard’s CEO Bobby Kotick said: “It’s never been more critical to ensure people stay safely connected to one another.
“Games are the perfect platform because they connect people through the lens of joy, purpose and meaning.
“We are proud to participate in such a worthwhile and necessary initiative.”
While Michael Aragon, SVP of Content at Twitch, said: “Games are a huge part of what brings the Twitch community together each day.
“The #PlayApartTogether initiative is a reminder that even while it’s crucial we keep our distance from one another, we can keep enjoying the games we love and stay connected with people online.
“We’re pleased to share key messages from the WHO alongside other members of the initiative to continue providing a place where people can come together, play games, and create community.”
And Nicolo Laurent, CEO of Riot Games, added: “Physical distancing shouldn’t mean social isolation!
“Let’s stay physically apart – and take other public health steps such as hand hygiene – to help flatten the curve and #PlayApartTogether to help power through this crisis.
“For Rioters, playing games is more than just a game; it’s a meaningful life pursuit.
“And now, for the billions of players around the world, playing games could help the pursuit of saving lives. Let’s beat this COVID-19 boss battle together.”
Here are the names of 18 industry names taking part in the programme: Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay, Zynga.
Published at Sun, 29 Mar 2020 10:53:00 +0000