Windows 10 users who access the web via the popular Chrome browser are now being urged to make a major change to their digital habits. It seems Microsoft is keen to give the number of people using its Edge software a boost with the Redmond-based company now displaying prominent adverts for its updated browser.
As spotted by the team at Windows Latest, Microsoft is clearly trying to convince millions of Windows 10 fans to give this new upgrade a try. Adverts for Edge are appearing in Windows Search with a link to download the software also included in the promoted message.
Microsoft is also boasting in the ad that “the new Microsoft Edge was built to bring you the best of the web”.
According to Windows Latest, this message is only displayed if your default browser is not Microsoft Edge meaning Chrome users are clearly being targeted.
For those who haven’t been following the latest changes to Edge, Microsoft made a huge gamble by transitioning the app – which originally launched alongside Windows 10 as a new default browser to replace the ageing Internet Explorer – onto the same open-source Chromium codebase used by Google for its Chrome browser.
That has allowed the software to eclipse a declining Mozilla Firefox, which stands at roughly 7.2 percent.
Of course, Edge is still far behind Chrome’s 68.5 percent. But storming into second place is a sizeable accomplishment for a web browser that is less than three months old.
Published at Tue, 28 Apr 2020 06:00:00 +0000