Motorists across Britain could be offered a cash incentive to ditch their car for a greener alternative.
A new initiative to reduce congestion and air pollution is offering motorists up to £3,000 to turn their back on their car.
Motorists who agree to leave their car at home to use public transport, electric cars or even hire a bike could be handed the cash, reports the Times.
Plans were approved by the West Midlands Combined Authority on Friday for a trial in Coventry later this year.
The pilot scheme will see drivers who agree to the scheme given a smart card which will have the credit applied.
The aim is to encourage motorists to “give up their private vehicles in exchange for a limited time period of support”.
Documents presented at the meeting said the aim was to “stimulate a long-term sustainable shift in travel behaviour” among drivers, who will be asked to surrender their car for a period.
John Seddon, head of transport and innovation at Coventry City Council, told the Times around 100 people would initially take part in the trial, funded by a £20 million Department for Transport award.
“We see it as a variant of scrappage schemes of the past but rather than trading in an old car for a newer one, it is trading in the car for the ability to use other modes of transport,” he told the paper.
“For it to be fully effective we would want people to make the commitment where the car was at least surrendered for a particular time.”
Air pollution is estimated to cause around 40,000 premature deaths in Britain each year.
Councils are taking additional measures to reduce the amount of toxic pollution in the council introducing clean air zones.
The first will be the Ultra Low Emissions Zone (ULEZ) which will charge motorists £12.50 to use from April 8th 2019.
Initially, the ULEZ will be in force in the Congestion Charge Zone (CCZ), meaning drivers will have to pay £24 to use it before it extends to the North and South Circular Roads in 2021.
Birmingham City Council has also approved its own Clean Air Zone which will charge motorists a similar fee to use.
Published at Mon, 25 Mar 2019 09:14:00 +0000