OnePlus has a very busy year planned. Not only is the plucky smartphone start-up purportedly gearing up to launch two new smartphones, OnePlus 8 and OnePlus 8 Pro, in mid-April, but co-founder Pete Lau has now announced plans to completely overhaul its brand visual.
Lau is keeping tight-lipped about exactly what the new look will entail. In a blog post shared on its forums, which the Shenzhen-based company uses to communicate with its users about developments inside the firm and future software updates, the OnePlus co-founder stated: “Our passion is stronger than ever, and we have experienced some amazing success along the way, but sometimes it’s good to shake things up a bit.
“So, before you find out from anyone else, I wanted to let you know first that two days from now, we’re refreshing our brand visual identity (VI).”
Lau adds: “We are sharing this information with you the same day as we’re sharing it internally. We consider this community as part of our family, equally as passionate about the brand as we are, so I felt I should inform you about this change, before it’s publicly announced. On March 18, when we unveil the new brand VI for the world to see, we’ll follow up here on the forum with more details about what’s changing, what’s staying the same and what this means for the OnePlus brand. So, stay tuned for more in just a couple of days.”
You might not have to wait for the official announcement as a leak from the Chinese patent office appears to have revealed the new design a little earlier than expected.
Provided the leak is accurate, the rebrand looks set to ditch the trademark bright red colour from the OnePlus brand. The red has been a staple of the smartphone band since its debut five years ago. The company even uses the iconic shade on its battery cells, which you’ll only ever see if you’re watching a JerryRigEverything teardown on YouTube.
The red also appears on the charging cables provided with every smartphone. However, the new branding appears to swap the bright colour in favour of a more traditional black and white.
Elsewhere, the leaked brand redesign seems very close to what we’ve already seen from the company – a square with a numerical “1” with a “+” in the top right-hand corner. The name of the company is written in block capitals. If the only switch we can expect from the firm is a move from red to black and white, it hardly seems worth a blog post.
That suggests there’s likely more to see from this OnePlus brand redesign.
After all, the company is increasingly moving into new categories, with its first Ultra HD Smart TV unveiled in India last year, and an Android Wear-powered smartwatch rumoured to be in the works, it would make sense to freshen things up a little bit and try to reflect these new directions.
Thankfully, there’s not long to wait until we find out exactly what the company has been working on.
Published at Wed, 18 Mar 2020 05:01:00 +0000